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Skene Creative Media: Press Center.

Effective Date: November 1st, 2025
Revised on: November 1st, 2025

1. Approved Organization and Founder Information.

I. Official Description.

Skene is a global performing arts magazine and creative platform dedicated to amplifying theatre, dance, opera, performance design, and interdisciplinary storytelling. We publish interviews, reviews, essays, and behind-the-scenes features that highlight the work of artists onstage and backstage across the world. Our mission is to foster visibility, cross-cultural dialogue, and accessible documentation of contemporary performance.

II. Organization Statement.

Skene Creative Media is an independent arts media initiative committed to global storytelling, creative visibility, and accessible arts journalism. We collaborate with theatre companies, festivals, universities, and cultural partners worldwide.

III. Fast Facts.

Skene was founded in February 2025 by Josafath Reynoso
Skene‘s reaches an average 34,000+ monthly readers.
Skene‘s has readers over 60 Countries, with the biggest presence in the United States, Mexico, Brazil, the United Kingdom, and Taiwan.
Skene‘s official tagline is: “Connecting artists on and off-stage, worldwide!”
Skene‘s main editorial sections are: PROFILES, NEW TALENTS, DIARIES, HEADLINES, OPINION, and TOOLKIT.
Skene‘s podcast and video platforms are: OFFSTAGE, TALES FROM THE SCRIPT, and #skeneTALKS.
Skene‘s virtual education platform is #skeneTEACH.
Skene‘s monthly newsletter is Off-Book.
Skene Magazine is a sponsored project of Fractured Atlas, a non-profit arts service organization.

IV. Founder Bio. (short version)

Josafath Reynoso Calvillo is a scenographer, educator, and author working at the intersection of performance, design, and cultural media. He is the Founder and Chief Editor of Skene and serves as Head of Scenic Design Graduate Studies at the University of Texas at Austin.

2. Official Channels & Contact Information.

I. Contact Emails

Press, Media, and Website Inquiries: admin@skene.pub
Editorial Inquiries and Collaborations: editor@skene.pub
Grant and Development Inquiries: development@skene.pub
Marketing and Advertising Inquiries: ads@skene.pub

II. Website & Editorial Platforms

SKENE.pub – primary publication and home to features, interviews, reviews, and resources
#skeneTEACH – educational workshops and creative development resources
Tales from the Script – artist stories and backstage narratives
OFFSTAGE – Podcast and audio features
#SkeneTALKS – Panels, discussions, presentations, and topics.

III. Social Media

Instagram: @skene.pub
Facebook: @skene.pub
TikTok: @skenepub
YouTube: @SkenePub
Linkedin: skenepub
Patreon: Skene
Bluesky: @SKENE.pub
Threads: @skene.pub
X: @skene.pub (deprecated)

IV. Community Channels

Newsletter: Off-Book delivered via subscription.
WhatsApp HelpDesk: Skene Admin
WhatsApp Community: Skene Community (with admin approval)

V. Legal

Skene Creative Media is a registered assumed name of Josafath Reynoso Creative LLC, a limited liability company organized and operating in the State of Texas. All rights reserved.

Only the channels listed above are authorized. Any content, invitations, or communication claiming affiliation with Skene must originate from these verified accounts or from an official @skene.pub email address. If you encounter questionable activity or communications, please report it at admin@skene.pub.

3. Brand Assets.

I. Official Logo and Icon.

Download approved versions of the Skene logo, wordmark, icon, and social media badge. Use only approved, unmodified assets. Maintain clear space around the logo equal to the height of the letter “K.” Do not crop the logo on square placements, and opt instead for the square “SK” logo. Do not recolor or distort the mark. For questions or custom use requests, contact admin@skene.pub

official logo
for web and print
transparent bg
(WebP)

square logo
and web icon
transparent bg
(WebP)

II. Downloadable Graphic Assets.

III. Primary Color Palette.

Poppy red, ultra blue, and light gray are the official colors of Skene. Poppy red plays a major role in establishing our identity and should be implemented consistently in all digital and print applications. Refer to these HEX, Pantone®, CMYK, and RGB values for implementation.

IV. Typefaces.

Each of our official typefaces has a specific use. Together, they represent our brand while being optimized for ease of use across our publications.

Arial Black

Arial Black is the base for the Skene logo with stylistic adjustments unique to our brand. Arial Black should be used as the closest typographic match when the official Skene logo is unavailable. Arimo is a web-safe Google Fonts acceptable substitute.

Raleway

Raleway is an essential part of our editorial identity and serves as the primary typeface for titles, headers, and section markers. Its clean, contemporary design reinforces Skene‘s global, forward-looking voice. Raleway is a web-safe Google Fonts typeface.

Oswald

Oswald anchors our information design, serving as the primary font for buttons, accents, tags, and other metadata. Its compact, contemporary form adds precision and impact to supporting details. Oswald is a web-safe Google Fonts typeface.

4. Brand Asset Usage Guide.

These brand materials are provided for press, partners, and collaborators who require official Skene assets for coverage, promotional use, or approved partnerships. Use of these materials constitutes agreement with the following guidelines:

Use Only Approved Assets
Only the logos, icons, and files provided on this page may be used. Do not modify, distort, recolor, crop, or alter these assets in any way.
Maintain Clear Attribution
All uses of Skene brand assets must include a visible credit to Skene Creative Media. When referencing published features or articles, link directly to the original page on SKENE.pub.
Image and Media Attribution
Images may be used for articles, interviews, and event programs with proper credit: “Photo courtesy of Skene,” and should have an embedded link to https://skene.pub/ whenever possible.
No Unauthorized Partnerships
Brand assets may not be used to imply endorsement, partnership, sponsorship, or affiliation with Skene without prior written approval. Unauthorized promotional use is prohibited.
Editorial Independence
Assets may be used for legitimate press coverage, reviews, or academic reference. They may not be used in materials that misrepresent our mission, values, or editorial independence.
Prohibited Uses
Do not use Skene branding for commercial merchandise, fundraising, advertising, or marketing without written permission. Unauthorized use may constitute trademark or copyright infringement.
Custom Requests
For custom formats, high-resolution logos, or questions regarding correct usage, email: admin@skene.pub.

5. Other Editorial Resources.

Skene Creative Media: Frequently Asked Questions.
Skene Creative Media: Editorial Guidelines.
Skene Creative Media: Terms of Service.

6. Attribution & Citation Standards.

Featured artists and contributors can reference their Skene appearances in academic work, CVs, portfolios, tenure materials, and grant applications. Use the formats below when citing PROFILES/NEW TALENTS, DIARIES, or editorial collaborations (OPINION, REVIEWS, HEADLINES). These samples illustrate the correct structure. Questions regarding authorship accuracy may be directed to editor@skene.pub. Skene does not provide individual citation formatting services.

I. Featured Artist Interviews (PROFILES & NEW TALENTS).

Your Name. “Title of Feature.” Skene, Publication Date. URL.
- Kim, Heekyung. “Into the Spiral Path.” Skene, 5 July 2025. https://skene.pub/heekyung-kim-into-the-spiral-path/

II. Contributor or Correspondent Work (OPINION, REVIEWS, & HEADLINES).

Your Name (Contributor/Correspondent). “Title of Article or Interview.” Skene, Publication Date. URL.
- Duckworth, Jay (Contributor). “This Above All; To Bi Own Self Be True.” Skene, December 10, 2025. https://skene.pub/this-above-all-to-bi-own-self-be-true/

III. Process & Research Documentation (DIARIES).

Your Name. “Project Title: DIARIES Feature.” Skene, Publication Date. URL.
- Perez-Vera, Estefanía. “Body, Full of Time: The Sacred in the Synthetic: DIARIES Feature.” Skene, May 25, 2025. https://skene.pub/body-full-of-time-the-sacred-in-the-synthetic/

**IV. General CV/Résumé Entries**

Use these for affiliations, media presence, or ongoing editorial collaboration.

Featured Artist, Skene SECTION (Year)
- Brenné Forst, Skene PROFILES (2025)
Interviewed by Skene (Year)
- Interviewed by Skene (2025)
Contributor, Skene SECTION (Year)
- Contributor, Skene OPINION (2025)

V. Sample Academic Citations

MLA 9th Edition: Author Last Name, First Name. “Title of Article.” Website Name, Publication Date, URL.
- Boldini, Roberto. “Giorgio Armani, Milano per amore at Pinacoteca di Brera.” Skene, 2025, https://skene.pub/giorgio-armani-milano-per-amore-at-pinacoteca-di-brera/.
APA 7th Edition: Last Name, F. M. (Year, Month Day). Title of the article. Skene Creative Media. URL
- Reynoso, J. (2025, May 5). Going dark: NEA cuts impact in the performing arts. Skene https://skene.pub/going-dark-nea-cuts-impact-in-the-performing-arts/
Chicago (Notes & Bibliography): Author Last Name, First Name. “Title of Article.” Website Name. Publication Date. URL.
- DeBusk, Maranda. “Rainbows and Reflections: Looking Backwards and Forwards at Pride.” Skene, June 29, 2025. https://skene.pub/rainbows-and-reflections-looking-backwards-and-forwards-at-pride/
Chicago (Author-Date): Author Last Name, First Name. Year. “Title of Article.” Website Name. Month Day. URL.
- Reynoso, Josafath. 2025. “La Gente and the Future of Latinx Theatre Production.” Skene, April 26, 2025. https://skene.pub/la-gente-and-the-future-of-latinx-theatre-production/
Harvard Style: Author Last Name, Initial(s). (Year) Title of article. Website Name, Day Month. Available at: URL (Accessed: Day Month Year).
- Mosqueda, R. (2025) Unexpected Treasures: Dismantling Prejudice by Healing the Past. Skene Creative Media, 23 March. Available at: https://skene.pub/unexpected-treasures-dismantling-prejudice/ (Accessed: [insert date]).

7. Press Releases & Announcements.

FOR IMMEDIATE RELEASE

Skene Launches Text-to-Speech Accessibility Feature in Pilot Phase

Austin, Texas — December, 10 — SKENE has introduced a new text-to-speech accessibility feature, now available on a limited selection of articles as part of a controlled pilot program. The initiative reflects SKENE’s ongoing commitment to expanding access to performing-arts journalism and offering readers more ways to engage with its content.

The feature provides a clear, narrated audio read-through of participating articles, offering an alternative format for audiences who benefit from or prefer listening. During the testing phase, text-to-speech is available only in English. The audio component is not compatible with SKENE’s AI text translator; translating an article into another language will not change the language of the audio, which remains English by default.

At this time, audio read-throughs are not enabled for PROFILES, NEW TALENTS, or multilingual content. SKENE will continue evaluating technical performance and user feedback before expanding audio accessibility to additional sections.

“Our goal is to meet readers where they are,” said the SKENE Editorial Team. “Introducing text-to-speech is an important step toward building a more inclusive, flexible platform for global audiences.”

The pilot phase will inform development of a full accessibility suite that prioritizes clarity, functionality, and an exceptional reader experience.

For ongoing updates, visit skene.pub/press or follow SKENE across social platforms.

For questions or press inquiries, contact admin@skene.pub

About Skene

Skene is a global performing arts magazine and creative platform presenting interviews, reviews, community stories, and interdisciplinary perspectives from artists around the world. More at https://skene.pub

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