A memorable theatre career begins with a clear understanding of who you are, what you create, and how you want others to remember your work.
In this workshop, participants will explore the essential elements of personal branding for theatre artists. We will examine how a logo, color palette, typography, imagery, tone, and written language work together to create a recognizable identity. Through practical exercises, participants will begin developing a visual direction for their own artistic brand.
The session will also introduce the basics of brand voice and copywriting, including how to describe your work clearly and consistently. By the end of the workshop, participants will not have a completed website or portfolio, but they will have a stronger foundation for creating one.
No previous experience in branding, graphic design, marketing, or website development is required. The goal is to make branding approachable, practical, and relevant to the early stages of a theatre career.
Select a date and time that works for you.
Receive confirmation and payment info.
Open the class link and start learning.
Have questions about the process or need a workshop tailored to your class?
Email us at teach@skene.pub, and we’ll be happy to help.
Our instructors are internationally recognized experts in their fields, each bringing unique perspectives and extensive experience. Learn more about them below.
Josafath Reynoso is a scenic designer whose work spans off-Broadway, regional, and international stages, from the sun-bleached coastlines of Much Ado About Nothing at American Players Theatre to the swimming-pool memory landscape of The Ripple, the Wave that Carried Me Home at Kansas City Repertory Theatre. His design concept for Richard Strauss’s Salomé won the Robert L.B. Tobin Director-Designer Prize from OPERA America, and his work has earned the Gold Medal for Scenic Design at World Stage Design and a feature in The New York Times. An Assistant Professor of Scenic Design at the University of Texas at Austin, he is also the founder and editor of Skene, an international digital publication for live performance that has reached readers in 95 countries. His practice moves fluidly between the drafting table and the page, treating design, publishing, and mentorship as a single, continuous act of research.
This workshop is designed for theatre students and emerging theatre artists preparing to enter the professional field.
It is especially useful for performers, directors, designers, playwrights, technicians, stage managers, and other theatre makers who need a memorable identity for applications, portfolios, websites, social media, and professional networking.
No previous branding or graphic design experience is required. Participants only need curiosity about how they want to present themselves and their work.
Practical career guidance for performing arts artists and makers. Take it with you.
